Sterling Holiday Resorts Strengthens Himalayan Presence with Sterling Nirmaya Dharamshala

Business Strategy: Expansion Amid Growing Leisure Demand

Sterling’s expansion in Himachal comes at a time of robust performance in its overall business. In the recently concluded FY25 financial year, Sterling Holiday Resorts reported a revenue of INR 5,202 million (Rs 520.2 crore), registering a year-on-year growth of 13% and maintaining a healthy EBITDA margin of 34%.

The company’s portfolio now boasts 61+ resorts with over 3,200 rooms across 53 destinations in India, spanning hill, wildlife, beach, and cultural circuits.

Sterling’s business model combines leisure hospitality with experiential travel, focusing on themes like spiritual tourism, nature retreats, and “bleisure” stays — a mix of business and leisure travel. This has positioned the brand to capture diverse traveller segments and capitalise on rising travel demand within India’s domestic market.

Himachal Pradesh: Tourism Trends and Recovery

Himachal Pradesh continues to gain traction as a preferred travel destination for domestic holidaymakers. Post-pandemic travel recovery in the Himalayan state has seen increased occupancy and demand for hill station stays as travellers seek clean air, scenic landscapes, and healthier travel experiences compared to metropolitan areas.

With improved connectivity and proactive destination marketing — including digital platforms dedicated to promoting Kangra Valley and Dharamshala — the region is poised to attract even more visitors throughout the year.

Beyond the Himalayas: Diverse Holiday Inspirations

While mountain retreats like Sterling Nirmaya Dharamshala attract travellers seeking altitude, peace, and nature, India offers varied leisure stays across other regions as well. From forest hideaways to eco-conscious resorts, nature-driven hospitality is seeing strong interest. For travellers exploring central India, quality resorts in Bhopal like which present a serene forest-front getaway that complements hill station experiences with tranquil nature immersion.

What This Launch Means for Travellers and Tourism

The launch of Sterling Nirmaya Dharamshala highlights several key trends:

• Increasing demand for experience-based stays that offer more than just accommodation

• Growth in domestic tourism, with travellers exploring multi-day escapes and spiritual journeys

• Expansion of hill station hospitality as travellers prioritise health, views, and nature

• Continued innovation in the hospitality sector, blending regional culture with modern amenities

By combining premium facilities, local experiences, and accessible adventure, the new property makes Dharamshala a compelling option for both holiday and extended-stay travellers.